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  • Body powered bike gives a full workout
    DUKAS_186385079_FER
    Body powered bike gives a full workout
    Ferrari Press Agency
    Shape Me 1
    Ref 16940
    26/06/2025
    See Ferrari text
    Picture MUST credit: Ensavid

    An innovative new fitness bicycle gives riders a full body workout on the road.
    The Shape Me Bicycle It features an upper-body drive system that activates muscles not used when riding a traditional bike.
    It does not rely on leg power but requires arms, chest, back and buttocks to get it moving.
    Instead of a saddle the rider squeezes a padded roller bar system between their thighs while standing on two foot rests.
    The bar is pressed backwards and forwards with the thighs to give the bike propulsion.
    When the bar is pushed forward forward it works biceps, back, and glutes.When pulled back, it works the triceps, chest and abs.
    The workout is described as like using a rowing machine.
    The machine was designed by Polish engineering company Ensavid which has just gained a patent for it.

    OPS: Shape Me designer Pawet Wawrzynski

    Pictureb supllied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Body powered bike gives a full workout
    DUKAS_186385075_FER
    Body powered bike gives a full workout
    Ferrari Press Agency
    Shape Me 1
    Ref 16940
    26/06/2025
    See Ferrari text
    Picture MUST credit: Ensavid
    An innovative new fitness bicycle gives riders a full body workout on the road.
    The Shape Me Bicycle It features an upper-body drive system that activates muscles not used when riding a traditional bike.
    It does not rely on leg power but requires arms, chest, back and buttocks to get it moving.
    Instead of a saddle the rider squeezes a padded roller bar system between their thighs while standing on two foot rests.
    The bar is pressed backwards and forwards with the thighs to give the bike propulsion.
    When the bar is pushed forward forward it works biceps, back, and glutes.When pulled back, it works the triceps, chest and abs.
    The workout is described as like using a rowing machine.
    The machine was designed by Polish engineering company Ensavid which has just gained a patent for it.

    OPS: The Shape Me Bicycle is powered by pushing the body backwards and forwards between two padded roller bars between the thighs.

    Pictureb supllied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Body powered bike gives a full workout
    DUKAS_186385071_FER
    Body powered bike gives a full workout
    Ferrari Press Agency
    Shape Me 1
    Ref 16940
    26/06/2025
    See Ferrari text
    Picture MUST credit: Ensavid
    An innovative new fitness bicycle gives riders a full body workout on the road.
    The Shape Me Bicycle It features an upper-body drive system that activates muscles not used when riding a traditional bike.
    It does not rely on leg power but requires arms, chest, back and buttocks to get it moving.
    Instead of a saddle the rider squeezes a padded roller bar system between their thighs while standing on two foot rests.
    The bar is pressed backwards and forwards with the thighs to give the bike propulsion.
    When the bar is pushed forward forward it works biceps, back, and glutes.When pulled back, it works the triceps, chest and abs.
    The workout is described as like using a rowing machine.
    The machine was designed by Polish engineering company Ensavid which has just gained a patent for it.

    OPS: The Shape Me Bicycle is powered by pushing the body backwards and forwards between two padded roller bars between the thighs.

    Pictureb supllied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Body powered bike gives a full workout
    DUKAS_186385068_FER
    Body powered bike gives a full workout
    Ferrari Press Agency
    Shape Me 1
    Ref 16940
    26/06/2025
    See Ferrari text
    Picture MUST credit: Ensavid
    An innovative new fitness bicycle gives riders a full body workout on the road.
    The Shape Me Bicycle It features an upper-body drive system that activates muscles not used when riding a traditional bike.
    It does not rely on leg power but requires arms, chest, back and buttocks to get it moving.
    Instead of a saddle the rider squeezes a padded roller bar system between their thighs while standing on two foot rests.
    The bar is pressed backwards and forwards with the thighs to give the bike propulsion.
    When the bar is pushed forward forward it works biceps, back, and glutes.When pulled back, it works the triceps, chest and abs.
    The workout is described as like using a rowing machine.
    The machine was designed by Polish engineering company Ensavid which has just gained a patent for it.

    OPS: The Shape Me Bicycle is powered by pushing the body backwards and forwards between two padded roller bars between the thighs.

    Pictureb supllied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Body powered bike gives a full workout
    DUKAS_186385065_FER
    Body powered bike gives a full workout
    Ferrari Press Agency
    Shape Me 1
    Ref 16940
    26/06/2025
    See Ferrari text
    Picture MUST credit: Ensavid
    An innovative new fitness bicycle gives riders a full body workout on the road.
    The Shape Me Bicycle It features an upper-body drive system that activates muscles not used when riding a traditional bike.
    It does not rely on leg power but requires arms, chest, back and buttocks to get it moving.
    Instead of a saddle the rider squeezes a padded roller bar system between their thighs while standing on two foot rests.
    The bar is pressed backwards and forwards with the thighs to give the bike propulsion.
    When the bar is pushed forward forward it works biceps, back, and glutes.When pulled back, it works the triceps, chest and abs.
    The workout is described as like using a rowing machine.
    The machine was designed by Polish engineering company Ensavid which has just gained a patent for it.

    OPS: The Shape Me Bicycle is powered by pushing the body backwards and forwards between two padded roller bars between the thighs.

    Pictureb supllied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Body powered bike gives a full workout
    DUKAS_186385062_FER
    Body powered bike gives a full workout
    Ferrari Press Agency
    Shape Me 1
    Ref 16940
    26/06/2025
    See Ferrari text
    Picture MUST credit: Ensavid
    An innovative new fitness bicycle gives riders a full body workout on the road.
    The Shape Me Bicycle It features an upper-body drive system that activates muscles not used when riding a traditional bike.
    It does not rely on leg power but requires arms, chest, back and buttocks to get it moving.
    Instead of a saddle the rider squeezes a padded roller bar system between their thighs while standing on two foot rests.
    The bar is pressed backwards and forwards with the thighs to give the bike propulsion.
    When the bar is pushed forward forward it works biceps, back, and glutes.When pulled back, it works the triceps, chest and abs.
    The workout is described as like using a rowing machine.
    The machine was designed by Polish engineering company Ensavid which has just gained a patent for it.

    OPS: The Shape Me Bicycle is powered by pushing the body backwards and forwards between two padded roller bars between the thighs.

    Pictureb supllied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Body powered bike gives a full workout
    DUKAS_186385059_FER
    Body powered bike gives a full workout
    Ferrari Press Agency
    Shape Me 1
    Ref 16940
    26/06/2025
    See Ferrari text
    Picture MUST credit: Ensavid
    An innovative new fitness bicycle gives riders a full body workout on the road.
    The Shape Me Bicycle It features an upper-body drive system that activates muscles not used when riding a traditional bike.
    It does not rely on leg power but requires arms, chest, back and buttocks to get it moving.
    Instead of a saddle the rider squeezes a padded roller bar system between their thighs while standing on two foot rests.
    The bar is pressed backwards and forwards with the thighs to give the bike propulsion.
    When the bar is pushed forward forward it works biceps, back, and glutes.When pulled back, it works the triceps, chest and abs.
    The workout is described as like using a rowing machine.
    The machine was designed by Polish engineering company Ensavid which has just gained a patent for it.

    OPS: The Shape Me Bicycle is powered by pushing the body backwards and forwards between two padded roller bars between the thighs.

    Pictureb supllied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Body powered bike gives a full workout
    DUKAS_186385056_FER
    Body powered bike gives a full workout
    Ferrari Press Agency
    Shape Me 1
    Ref 16940
    26/06/2025
    See Ferrari text
    Picture MUST credit: Ensavid
    An innovative new fitness bicycle gives riders a full body workout on the road.
    The Shape Me Bicycle It features an upper-body drive system that activates muscles not used when riding a traditional bike.
    It does not rely on leg power but requires arms, chest, back and buttocks to get it moving.
    Instead of a saddle the rider squeezes a padded roller bar system between their thighs while standing on two foot rests.
    The bar is pressed backwards and forwards with the thighs to give the bike propulsion.
    When the bar is pushed forward forward it works biceps, back, and glutes.When pulled back, it works the triceps, chest and abs.
    The workout is described as like using a rowing machine.
    The machine was designed by Polish engineering company Ensavid which has just gained a patent for it.

    OPS: The Shape Me Bicycle is powered by pushing the body backwards and forwards between two padded roller bars between the thighs.

    Pictureb supllied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Body powered bike gives a full workout
    DUKAS_186385053_FER
    Body powered bike gives a full workout
    Ferrari Press Agency
    Shape Me 1
    Ref 16940
    26/06/2025
    See Ferrari text
    Picture MUST credit: Ensavid
    An innovative new fitness bicycle gives riders a full body workout on the road.
    The Shape Me Bicycle It features an upper-body drive system that activates muscles not used when riding a traditional bike.
    It does not rely on leg power but requires arms, chest, back and buttocks to get it moving.
    Instead of a saddle the rider squeezes a padded roller bar system between their thighs while standing on two foot rests.
    The bar is pressed backwards and forwards with the thighs to give the bike propulsion.
    When the bar is pushed forward forward it works biceps, back, and glutes.When pulled back, it works the triceps, chest and abs.
    The workout is described as like using a rowing machine.
    The machine was designed by Polish engineering company Ensavid which has just gained a patent for it.

    OPS: The Shape Me Bicycle is powered by pushing the body backwards and forwards between two padded roller bars between the thighs.

    Pictureb supllied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Body powered bike gives a full workout
    DUKAS_186385050_FER
    Body powered bike gives a full workout
    Ferrari Press Agency
    Shape Me 1
    Ref 16940
    26/06/2025
    See Ferrari text
    Picture MUST credit: Ensavid
    An innovative new fitness bicycle gives riders a full body workout on the road.
    The Shape Me Bicycle It features an upper-body drive system that activates muscles not used when riding a traditional bike.
    It does not rely on leg power but requires arms, chest, back and buttocks to get it moving.
    Instead of a saddle the rider squeezes a padded roller bar system between their thighs while standing on two foot rests.
    The bar is pressed backwards and forwards with the thighs to give the bike propulsion.
    When the bar is pushed forward forward it works biceps, back, and glutes.When pulled back, it works the triceps, chest and abs.
    The workout is described as like using a rowing machine.
    The machine was designed by Polish engineering company Ensavid which has just gained a patent for it.

    OPS: The Shape Me Bicycle is powered by pushing the body backwards and forwards between two padded roller bars between the thighs.

    Pictureb supllied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Body powered bike gives a full workout
    DUKAS_186385047_FER
    Body powered bike gives a full workout
    Ferrari Press Agency
    Shape Me 1
    Ref 16940
    26/06/2025
    See Ferrari text
    Picture MUST credit: Ensavid
    An innovative new fitness bicycle gives riders a full body workout on the road.
    The Shape Me Bicycle It features an upper-body drive system that activates muscles not used when riding a traditional bike.
    It does not rely on leg power but requires arms, chest, back and buttocks to get it moving.
    Instead of a saddle the rider squeezes a padded roller bar system between their thighs while standing on two foot rests.
    The bar is pressed backwards and forwards with the thighs to give the bike propulsion.
    When the bar is pushed forward forward it works biceps, back, and glutes.When pulled back, it works the triceps, chest and abs.
    The workout is described as like using a rowing machine.
    The machine was designed by Polish engineering company Ensavid which has just gained a patent for it.

    OPS: The Shape Me Bicycle is powered by pushing the body backwards and forwards between two padded roller bars between the thighs.

    Pictureb supllied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Body powered bike gives a full workout
    DUKAS_186385044_FER
    Body powered bike gives a full workout
    Ferrari Press Agency
    Shape Me 1
    Ref 16940
    26/06/2025
    See Ferrari text
    Picture MUST credit: Ensavid
    An innovative new fitness bicycle gives riders a full body workout on the road.
    The Shape Me Bicycle It features an upper-body drive system that activates muscles not used when riding a traditional bike.
    It does not rely on leg power but requires arms, chest, back and buttocks to get it moving.
    Instead of a saddle the rider squeezes a padded roller bar system between their thighs while standing on two foot rests.
    The bar is pressed backwards and forwards with the thighs to give the bike propulsion.
    When the bar is pushed forward forward it works biceps, back, and glutes.When pulled back, it works the triceps, chest and abs.
    The workout is described as like using a rowing machine.
    The machine was designed by Polish engineering company Ensavid which has just gained a patent for it.

    OPS: The Shape Me Bicycle is powered by pushing the body backwards and forwards between two padded roller bars between the thighs.

    Pictureb supllied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Body powered bike gives a full workout
    DUKAS_186385041_FER
    Body powered bike gives a full workout
    Ferrari Press Agency
    Shape Me 1
    Ref 16940
    26/06/2025
    See Ferrari text
    Picture MUST credit: Ensavid
    An innovative new fitness bicycle gives riders a full body workout on the road.
    The Shape Me Bicycle It features an upper-body drive system that activates muscles not used when riding a traditional bike.
    It does not rely on leg power but requires arms, chest, back and buttocks to get it moving.
    Instead of a saddle the rider squeezes a padded roller bar system between their thighs while standing on two foot rests.
    The bar is pressed backwards and forwards with the thighs to give the bike propulsion.
    When the bar is pushed forward forward it works biceps, back, and glutes.When pulled back, it works the triceps, chest and abs.
    The workout is described as like using a rowing machine.
    The machine was designed by Polish engineering company Ensavid which has just gained a patent for it.

    OPS: The Shape Me Bicycle is powered by pushing the body backwards and forwards between two padded roller bars between the thighs.

    Pictureb supllied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Body powered bike gives a full workout
    DUKAS_186385038_FER
    Body powered bike gives a full workout
    Ferrari Press Agency
    Shape Me 1
    Ref 16940
    26/06/2025
    See Ferrari text
    Picture MUST credit: Ensavid
    An innovative new fitness bicycle gives riders a full body workout on the road.
    The Shape Me Bicycle It features an upper-body drive system that activates muscles not used when riding a traditional bike.
    It does not rely on leg power but requires arms, chest, back and buttocks to get it moving.
    Instead of a saddle the rider squeezes a padded roller bar system between their thighs while standing on two foot rests.
    The bar is pressed backwards and forwards with the thighs to give the bike propulsion.
    When the bar is pushed forward forward it works biceps, back, and glutes.When pulled back, it works the triceps, chest and abs.
    The workout is described as like using a rowing machine.
    The machine was designed by Polish engineering company Ensavid which has just gained a patent for it.

    OPS: The Shape Me Bicycle is powered by pushing the body backwards and forwards between two padded roller bars between the thighs.

    Pictureb supllied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Daily Life In Shanghai
    DUKAS_185569546_NUR
    Daily Life In Shanghai
    A man exercises at the waterfront of Oriental Fisherman Wharf in Shanghai, China, on June 3, 2025. (Photo by Ying Tang/NurPhoto)

     

  • Daily Life In Shanghai
    DUKAS_185569537_NUR
    Daily Life In Shanghai
    A man exercises at the waterfront of Oriental Fisherman Wharf in Shanghai, China, on June 3, 2025. (Photo by Ying Tang/NurPhoto)

     

  • US SecDef Hegseth exercises with US Troops stationed in Poland
    DUKAS_181232753_POL
    US SecDef Hegseth exercises with US Troops stationed in Poland
    Secretary of Defense Pete Hegseth participates in a morning PT session with troops stationed in Warsaw, Poland, Feb. 14, 2025. (POLARIS) (FOTO:DUKAS/POLARIS)

     

  • US SecDef Hegseth exercises with US Troops stationed in Poland
    DUKAS_181232750_POL
    US SecDef Hegseth exercises with US Troops stationed in Poland
    Secretary of Defense Pete Hegseth participates in a morning PT session with troops stationed in Warsaw, Poland, Feb. 14, 2025. (POLARIS) (FOTO:DUKAS/POLARIS)

     

  • US SecDef Hegseth exercises with US Troops stationed in Poland
    DUKAS_181232722_POL
    US SecDef Hegseth exercises with US Troops stationed in Poland
    Secretary of Defense Pete Hegseth participates in a morning PT session with troops stationed in Warsaw, Poland, Feb. 14, 2025. (POLARIS) (FOTO:DUKAS/POLARIS)

     

  • US SecDef Hegseth exercises with US Troops stationed in Poland
    DUKAS_181232721_POL
    US SecDef Hegseth exercises with US Troops stationed in Poland
    Secretary of Defense Pete Hegseth participates in a morning PT session with troops stationed in Warsaw, Poland, Feb. 14, 2025. (POLARIS) (FOTO:DUKAS/POLARIS)

     

  • US SecDef Hegseth exercises with US Troops stationed in Poland
    DUKAS_181232713_POL
    US SecDef Hegseth exercises with US Troops stationed in Poland
    Secretary of Defense Pete Hegseth participates in a morning PT session with troops stationed in Warsaw, Poland, Feb. 14, 2025. (POLARIS) (FOTO:DUKAS/POLARIS)

     

  • US SecDef Hegseth exercises with US Troops stationed in Poland
    DUKAS_181232693_POL
    US SecDef Hegseth exercises with US Troops stationed in Poland
    Secretary of Defense Pete Hegseth participates in a morning PT session with troops stationed in Warsaw, Poland, Feb. 14, 2025. (POLARIS) (FOTO:DUKAS/POLARIS)

     

  • US SecDef Hegseth exercises with US Troops stationed in Poland
    DUKAS_181232690_POL
    US SecDef Hegseth exercises with US Troops stationed in Poland
    Secretary of Defense Pete Hegseth participates in a morning PT session with troops stationed in Warsaw, Poland, Feb. 14, 2025. (POLARIS) (FOTO:DUKAS/POLARIS)

     

  • US SecDef Hegseth exercises with US Troops stationed in Poland
    DUKAS_181232688_POL
    US SecDef Hegseth exercises with US Troops stationed in Poland
    Secretary of Defense Pete Hegseth participates in a morning PT session with troops stationed in Warsaw, Poland, Feb. 14, 2025. (POLARIS) (FOTO:DUKAS/POLARIS)

     

  • US SecDef Hegseth exercises with US Troops stationed in Poland
    DUKAS_181232685_POL
    US SecDef Hegseth exercises with US Troops stationed in Poland
    Secretary of Defense Pete Hegseth participates in a morning PT session with troops stationed in Warsaw, Poland, Feb. 14, 2025. (POLARIS) (FOTO:DUKAS/POLARIS)

     

  • dukas 180500884 fer
    DUKAS_180500884_FER
    dukas 180500884 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500883 fer
    DUKAS_180500883_FER
    dukas 180500883 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500882 fer
    DUKAS_180500882_FER
    dukas 180500882 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500881 fer
    DUKAS_180500881_FER
    dukas 180500881 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500880 fer
    DUKAS_180500880_FER
    dukas 180500880 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500879 fer
    DUKAS_180500879_FER
    dukas 180500879 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500878 fer
    DUKAS_180500878_FER
    dukas 180500878 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500877 fer
    DUKAS_180500877_FER
    dukas 180500877 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500876 fer
    DUKAS_180500876_FER
    dukas 180500876 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500875 fer
    DUKAS_180500875_FER
    dukas 180500875 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500874 fer
    DUKAS_180500874_FER
    dukas 180500874 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500873 fer
    DUKAS_180500873_FER
    dukas 180500873 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500871 fer
    DUKAS_180500871_FER
    dukas 180500871 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500870 fer
    DUKAS_180500870_FER
    dukas 180500870 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500869 fer
    DUKAS_180500869_FER
    dukas 180500869 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500868 fer
    DUKAS_180500868_FER
    dukas 180500868 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500867 fer
    DUKAS_180500867_FER
    dukas 180500867 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500866 fer
    DUKAS_180500866_FER
    dukas 180500866 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500865 fer
    DUKAS_180500865_FER
    dukas 180500865 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500864 fer
    DUKAS_180500864_FER
    dukas 180500864 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500863 fer
    DUKAS_180500863_FER
    dukas 180500863 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500862 fer
    DUKAS_180500862_FER
    dukas 180500862 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500861 fer
    DUKAS_180500861_FER
    dukas 180500861 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500860 fer
    DUKAS_180500860_FER
    dukas 180500860 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • dukas 180500859 fer
    DUKAS_180500859_FER
    dukas 180500859 fer
    Ferrari Press Agency

    Beckham 1

    Ref 16506

    31/01/2025

    See Ferrari text

    Pictures must credit: Boss

    Former soccer idol David Beckham strips off in his first commercial for fashion brand Hugo Boss for its underwear.

    The 49-year-old former Manchester United , Real Madrid and England star shows off his incredible tattoo physique after having an intense 12 week programme to prepare.

    Although in good shape, the London-born star wanted to look his ultimate best according to Boss CEO Daniel Grieder.

    Beckham, who had not modelled underwear in over a decade.

    He signed a multiyear global partnership and design deal with the label for the Boss brand last May with the commercial made for the Boss One Bodywear collection.

    In the ad he pulls up in a classic Aston Martin car wearing a suit and enters a dimly lit warehouse apartment.

    There, he strips down to his Boss One Bodywear trunks much to the delight of partygoers enjoying an evening in an apartment block opposite who can see everything.

    And that includes the final scene where he is in the shower and strips naked, giving his admirers a smile and a wave when he notices them looking.

    The film will be shown in theatres and streaming platforms including Amazon Prime, Netflix, Max, Paramount Plus and Sky TV.

    OPS: David Beckham in the Boss One Bodywear commercial.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

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