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Bridal Giant Pronovias Seeks Revival With New CEO And €193M Reset
In Lisbon, Portugal, on August 2, 2025, a person on a scooter drives past a Pronovias storefront. The Spanish bridalwear company reports EUR135.9 million in revenue for 2023 and a net loss of EUR128.6 million. In early 2025, Pronovias reduces its capital by EUR193 million and appoints Cristina Alba Ochoa as CEO to lead a new turnaround strategy focused on international growth and financial stabilization by 2027. (Photo by Luis Boza/NurPhoto)