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DUK10119609_002
FEATURE - Software erkennt Interesse des Haustiers dank Gesichtserkennung
Ferrari Press Agency
Ref 10547
Tower of Sun 1
13/06/2019
See Ferrari text
Picture must credit: Petz
A pet shop chain has combined face recognition technology and artificial intelligence to allow dogs to buy their favorite products online.The software analyses the animal’s facial expression when the owner shows it a toy, for example.If the dog shows keen interesting it through its facial expressions, the product is added to the shopping basked for the owner to pay for.Online pet-store Petz , based in Brazil, believes it will stop people buying things their dogs just aren't interested in.All the owner has to do is log onto the Petz website and then hold an internet connected camera to the dog’s face from a computer, laptop, smartphone or tablet.As the owner scrolls through products to show their animal, the AI powered Pet-Commerce analyses its facial expressions.Once it detects excitement, it automatically adds the product to the owner’s shopping cart and you can finalize the transaction when you’re done. To make the Pet-Commerce project a reality, the Brazilian branch of renowned advertising agency Ogilvy teamed up with professional dog trainer Leonardo Ogata.He provided valuable insights into the facial expressions of various dog breeds and their meaning. The artificial intelligence powering the online platform was fed with thousands of pictures of dogs so it could better detect all the tiny details of interest expressed by the dog.
OPS: The Petz online dog facial recognition system called Pet-Commerce. An owner shows his dog toys on the Petz website
Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)
(c) Dukas